For Immediate Release: 1/22/16
Contact: Anh Nguyen
Org: Tenderloin Economic Development Project
Twitter Supports Tenderloin Small Business CommunitySan Francisco:
In January 2016, Twitter granted the Tenderloin Economic Development Project (TEDP) $10,000 to support its “Tasting the Tenderloin” program. This grant will be announced on Thursday January 28th at 12pm at the New Delhi Restaurant, 160 Ellis Street.
“Tasting the Tenderloin” is a program dedicated to forging connections between the San Francisco’s new technology companies and small businesses in the Tenderloin and ultimately helps drives new customers to these businesses. TEDP organizes a monthly lunch for tech employees at small Tenderloin, immigrant-owned restaurants. The program introduces the tech employees to the great ethnic foods in the neighborhood and to the immigrant business owners.
Tasting the Tenderloin fulfills a key commitment of Twitter to “fostering the rich cultural diversity and voices of San Francisco”. Through this program, technology employees become familiar with the Tenderloin, meet and hear the story of the low-income, immigrant restaurant owners, and have the opportunity to taste great ethnic food. From the restaurant owner’s perspective, Tasting the Tenderloin is an opportunity to meet customers that are part of a demographic they do not usually cater to. Catering to this demographic is essential to the survival of these small businesses, more than ever, as costs rise and neighborhood demographics shift. The small business owners experience the benefits of marketing to this group, which then teaches them to adapt, and to see the benefits in developing a business plan for the future. After the Tasting the Tenderloin event, TEDP follows up with the business owner by providing access to zero interest loans, technical assistance, and referrals so the business can have access to resources that will remove obstacles to success.
As Mid-Market transforms, TEDP’s commitment is to stabilize small businesses and position them to create wealth. TEDP believes that once introduced to these delicious and affordable dishes, tech employees will come back, tell their friends and colleagues, and contribute to the restaurants’ online presence (i.e. Yelp, Urban Spoon, Four Square). Anh Nguyen, Executive Director of TEDP said “ Small businesses are a part of the fabric that characterizes the Tenderloin. These restaurants contribute to the Tenderloin’s unique flavor. Ethnic and immigrant communities should not be excluded from this influx of money and resources coming to San Francisco. Why shouldn’t small businesses be a part of Mid-Market’s new found wealth?”
About Tenderloin Economic Development Project (TEDP): Our mission is equitable development for the Tenderloin community.
TEDP primarily serves the diverse small business community and indirectly serves the residents. We believe that a serious and direct anti-poverty strategy is absolutely essential for the future well-being of the Tenderloin. Poverty places a huge burden on the economic output and productivity of the neighborhood. Thus, our economic development strategies and initiatives are aimed directly at reducing poverty and its effects by increasing the capacity of local businesses that in total employ thousands. Local small business owners understand that their financial survival is based on a healthy neighborhood. Moreover, the local businesses generate millions of dollars in disposable income and reflect the racial and ethnic, and linguistic, diversity of residents of the city. Our Ten Tech Connect business retention program introduces small isolated ethnic businesses to new technology, offered by area start-up businesses and corporations, in hopes of a 41% increase in revenue.